This tag describes the canonical URL of the page it should not contain a session variable or other additional parameters. To correctly apply Open Graph tags, it is worth understanding their varieties that are presented in the Facebook documentation.
An attractive and clear preview highlights the post against the background of the rest of the feed. Using Open Graph helps Facebook to better understand what the article is about and affects the delivery of results for a user’s request. And this, in turn, will lead to increased traffic on the site. People choose links that match their interests and the quality images, catchy headlines, and relevant descriptions are appealing. It is worth noting that Open Graph can affect user behavior: While Open Graph meta tags are primarily an encoding for Facebook, other social networking sites, including Twitter and LinkedIn, also recognize this markup. Image: indicates which image should be shown on the preview. Description: a description of the content of the article. Title: indicates the title of the article. Type: indicates the type of content, in this case, an article. The URL is the link to the article page. On its page for developers, Facebook gives an example of the markup used for the post of The New York Times:Īs you can see, in these Open Graph examples, the markup consists of 5 lines, which describe the elements of the snippet: In this example of a post on Facebook Open Graph was not used, so the preview simply demonstrates one of the frames of the video to which the link is given: In this example post on the New York times page, we see a link drawn using Open Graph : Generate relevant titles and descriptions. Select a photo or video to be displayed on the page. Thus, you can make the preview attractive: In essence, Open Graph actions are similar to a snippet that allows you to create a link on a Facebook page by marking up using codes and meta tags. What is Open Graph?įacebook introduced the Open Graph protocol in 2010 to develop integrity with other sites. Let’s examine this tool, its functions, and how to use them when working with content. One way to make a link on a social network attractive is to use the Open Graph protocol. Therefore, the communicative capabilities of social networks are difficult to overestimate.Īt the same time, any content must first attract and retain the user’s attention before it becomes visible to the user. The number of Twitter Monetizable Daily Active Usage (mDAU) in the third quarter of 2019 reached 145 million people, the network’s audience grows annually by an average of 17%. In the US, 190 million people use this network. In the first quarter of 2020, the number of monthly active users on Facebook exceeded 2.6 billion users. Also, professionals need to maintain the loyalty of the existing audience and attract the attention of new users.Īn effective and efficient tool for solving these problems is social networks. One of the main tasks that SEO specialists regularly face is delivering content to a target audience.
Open Graph Meta Tags : Completely Master Facebook and Twitter
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